February 12, 2008 – Adobe Systems intends to help content and network operator companies fend off a mass customer grab by Apple and other interlopers with a new streaming platform and brandable Flash player launched this week.
Unveiled at the Mobile World Congress in Barcelona, a new client/server streaming media delivery platform with a new mobile profile built to Adobe’s server backend is designed to enable personalize-able user interfaces (UIs) that can be branded by operators and delivered over the air to subscriber phones.
The new mobile profile client software empowers mobile operators to monetize the UI “in the way that ringtones and wall papers are monetized,” says Anup Murarka, director of technical marketing for Adobe’s mobile and devices unit. “You can make the entire UI brandable and we think there is a revenue opportunity there. For operators, we also can elevate key data services to the top of the UI, so you don’t force users to drill down to discover hot new services.”
